*,*::before,*::after{box-sizing:border-box}
:root{--bg:#fbf9f9;--ink:#1f1a1c;--ink-2:#5f565a;--muted:#9a9093;--line:#e7dee0;--white:#fff;color-scheme:only light}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:16px/1.6 -apple-system,BlinkMacSystemFont,"Inter","Segoe UI",Roboto,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased}
a{color:var(--accent-ink)}
img{max-width:100%;height:auto;display:block}
.wrap{max-width:1080px;margin:0 auto;padding:0 20px}
.top{position:sticky;top:0;z-index:10;background:rgba(251,249,249,.92);backdrop-filter:saturate(1.4) blur(10px);-webkit-backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.top-in{display:flex;align-items:center;gap:20px;height:60px}
.brand{display:inline-flex;align-items:center;gap:9px;text-decoration:none;color:var(--ink);font-weight:700;font-size:18px;letter-spacing:-.01em}
.brand img{border-radius:7px}
.nav{display:flex;gap:4px;margin-left:auto}
.nav a{color:var(--ink-2);text-decoration:none;font-weight:500;font-size:15px;padding:7px 10px;border-radius:6px}
.nav a:hover{background:var(--accent-soft);color:var(--accent-ink)}
@media(max-width:760px){.nav{display:none}.top-in .btn-sm{margin-left:auto}}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;height:48px;padding:0 22px;border-radius:8px;background:var(--accent);color:#fff;font-weight:600;font-size:16px;text-decoration:none;border:0;cursor:pointer;white-space:nowrap}
.btn:hover{filter:brightness(.95)}
.btn-sm{height:38px;padding:0 14px;font-size:14px;border-radius:6px}
.btn-ghost{background:#fff;color:var(--ink);border:1px solid var(--line)}
.row{display:flex;gap:10px;flex-wrap:wrap}
.hero{padding:56px 0 40px;background:linear-gradient(180deg,var(--accent-soft),var(--bg) 70%)}
.hero-in{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center}
@media(max-width:860px){.hero-in{grid-template-columns:1fr}.hero-art{order:-1;max-width:260px;margin:0 auto}}
.pill{display:inline-block;margin:0 0 16px;padding:5px 10px;border:1px solid var(--line);background:#fff;border-radius:6px;font-size:13px;font-weight:600;color:var(--accent-ink)}
h1{font-size:clamp(36px,6vw,58px);line-height:1.04;letter-spacing:-.03em;margin:0 0 16px;font-weight:800}
h1 em{font-style:normal;color:var(--accent)}
.lead{font-size:19px;color:var(--ink-2);margin:0 0 24px;max-width:560px}
.trust{list-style:none;padding:0;margin:22px 0 0;display:flex;flex-wrap:wrap;gap:8px 18px;color:var(--ink-2);font-size:14px;font-weight:500}
.trust li::before{content:"✓ ";color:var(--accent)}
.hero-art img{border-radius:28px;border:1px solid var(--line);background:#fff;margin-left:auto}
.band{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
.band p{margin:0;padding:16px 0;text-align:center;font-weight:600;color:var(--ink-2)}
.block{padding:64px 20px}
.section-head{max-width:680px;margin:0 0 28px}
.kicker{margin:0 0 8px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent-ink)}
h2{font-size:clamp(26px,3.6vw,36px);line-height:1.15;letter-spacing:-.02em;margin:0 0 10px;font-weight:750}
.sub{color:var(--ink-2);font-size:17px;margin:0}
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
@media(max-width:860px){.grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:560px){.grid{grid-template-columns:1fr}}
.card{display:block;padding:20px;background:#fff;border:1px solid var(--line);border-radius:10px;text-decoration:none;color:var(--ink)}
a.card:hover{border-color:var(--accent)}
.card h3{margin:10px 0 6px;font-size:17px}.card p{margin:0;color:var(--ink-2);font-size:15px}
.ic{display:inline-grid;place-items:center;width:38px;height:38px;border-radius:8px;background:var(--accent-soft);color:var(--accent-ink);font-size:18px}
.ic.big{width:52px;height:52px;font-size:24px;margin-bottom:12px}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:12px}
.steps li{padding:20px;background:#fff;border:1px solid var(--line);border-radius:10px}
.steps .n{display:inline-grid;place-items:center;width:28px;height:28px;border-radius:6px;background:var(--accent);color:#fff;font-weight:700;font-size:14px}
.steps h3{margin:10px 0 4px;font-size:17px}.steps p{margin:0;color:var(--ink-2);font-size:15px}
.list{display:grid;gap:8px}
.list a{display:block;padding:14px 16px;background:#fff;border:1px solid var(--line);border-radius:8px;text-decoration:none}
.list a:hover{border-color:var(--accent)}
.list strong{display:block;color:var(--ink);font-size:16px}.list span{color:var(--ink-2);font-size:14px}
.more{margin:14px 0 0;font-weight:600}
.faq{display:grid;gap:8px;max-width:780px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:8px;padding:0 16px}
.faq summary{cursor:pointer;padding:15px 0;font-weight:600;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";float:right;color:var(--accent);font-weight:700}
.faq details[open] summary::after{content:"–"}
.faq details p,.faq details ul{color:var(--ink-2);margin:0 0 14px}
.cta-block{background:var(--ink);color:#fff;text-align:center;padding:56px 0}
.cta-block h2{color:#fff}.cta-block p{color:#d8cfd2;margin:0 0 22px}
.prose{max-width:760px;padding-top:40px;padding-bottom:40px}
.prose h1{font-size:clamp(32px,5vw,46px)}
.prose h2{font-size:26px;margin-top:36px}.prose h3{font-size:20px;margin-top:26px}
.prose p,.prose li{color:#3a3235;font-size:17px}
.prose ul,.prose ol{padding-left:22px}.prose li{margin:4px 0}
.prose blockquote{margin:20px 0;padding:12px 16px;border-left:3px solid var(--accent);background:#fff;color:var(--ink-2)}
.prose code{background:var(--accent-soft);padding:1px 5px;border-radius:4px;font-size:.92em}
.meta{color:var(--muted);font-size:14px;margin:-12px 0 24px}
.small-h{font-size:20px}
.crumbs{max-width:1080px;margin:0 auto;padding:16px 20px 0;font-size:14px;color:var(--muted)}
.crumbs a{color:var(--ink-2);text-decoration:none}
.center{text-align:center}
.tool-box{background:#fff;border:1px solid var(--line);border-radius:10px;padding:20px;margin:8px 0 28px}
.tool-box label{display:block;font-weight:600;font-size:14px;margin:12px 0 6px}
.tool-box input,.tool-box select{width:100%;height:44px;border:1px solid var(--line);border-radius:6px;padding:0 12px;font:inherit;background:#fff}
.tool-box .out{margin-top:16px;padding:14px;border-radius:8px;background:var(--accent-soft);color:var(--ink);font-size:16px;min-height:20px}
.tool-box .q{padding:12px 0;border-bottom:1px solid var(--line)}
.tool-box .opts{display:grid;gap:6px;margin-top:6px}
.tool-box .opts label{font-weight:400;margin:0;display:flex;gap:8px;align-items:flex-start;cursor:pointer}
.tool-box .opts input{width:auto;height:auto;margin-top:5px}
.foot{border-top:1px solid var(--line);background:#fff;padding:36px 0 28px;font-size:14px;color:var(--ink-2)}
.foot-top{display:flex;gap:16px;align-items:center;flex-wrap:wrap}.foot-top p{margin:0}
.foot-links,.foot-langs{display:flex;flex-wrap:wrap;gap:6px 16px;margin:16px 0 0}
.foot a{color:var(--ink-2);text-decoration:none}.foot a:hover{color:var(--accent-ink)}
.small{color:var(--muted);margin:16px 0 0}
.table{overflow-x:auto;margin:16px 0}
table{border-collapse:collapse;width:100%;background:#fff;border:1px solid var(--line);border-radius:8px;font-size:15px}
th,td{text-align:left;padding:10px 12px;border-bottom:1px solid var(--line)}
th{background:var(--accent-soft);font-weight:600}
.hero-art img{width:100%;max-width:380px}
html,body{overflow-x:hidden}
@media(max-width:560px){.top-in{gap:10px}.brand span{font-size:17px}.btn-sm{padding:0 10px;font-size:13px}h1{font-size:40px}.lead{font-size:17px}.hero{padding-top:28px}}

.statgrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:12px;margin:24px 0}
.stat{border:1px solid var(--line,#eee);border-radius:8px;padding:16px;background:#fff}
.stat strong{display:block;font-size:34px;line-height:1.1;color:var(--accent-ink)}
.stat span{display:block;font-size:14px;color:#555;margin-top:6px}
.chart{margin:20px 0;border:1px solid var(--line,#eee);border-radius:8px;padding:8px;background:#fff}
.chart figcaption{font-size:13px;color:#666;padding:6px 8px}
.cite{background:var(--accent-soft);border-radius:8px;padding:16px 18px;margin:28px 0}
.cite h2{margin-top:0}
.sources{font-size:14px}
.stats sup a{text-decoration:none;font-size:11px}

/* Hero v2 (1 Nov 2026): proof pill → headline → lead → big CTA → fine print, phone below on mobile */
.proof{display:inline-flex;flex-direction:column;align-items:center;gap:4px;margin:0 0 22px;padding:10px 18px;border:1px solid var(--line);background:#fff;border-radius:999px;font-size:14px;color:var(--ink-2);text-align:center}
.proof-rating{font-size:15px;color:var(--ink)}
.proof .stars{color:var(--accent);letter-spacing:1px}
.proof-facts{font-size:11.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2)}
.hero2 h1{text-transform:none}
.hero2 .lead strong{color:var(--ink);font-weight:700}
.btn-big{height:56px;padding:0 28px;font-size:17px;border-radius:10px;font-weight:700;letter-spacing:.01em}
.fine{margin:14px 0 0;font-size:14px;color:var(--ink-2)}
.waitlist{display:flex;flex-wrap:wrap;gap:10px;max-width:520px}
.waitlist input[type=email]{flex:1 1 220px;height:56px;padding:0 16px;border:1px solid var(--line);border-radius:10px;font-size:16px;background:#fff;color:var(--ink)}
.waitlist input[type=email]:focus{outline:2px solid var(--accent);outline-offset:1px}
.waitlist .btn-big{flex:1 1 auto}
.waitlist .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.wl-msg{flex-basis:100%;margin:2px 0 0;font-size:14px;font-weight:600;color:var(--accent-ink);min-height:1em}
.waitlist.done input,.waitlist.done button{display:none}
.cta-block .waitlist{margin:0 auto}
@media(max-width:860px){
 .hero2 .hero-in{text-align:center}
 .hero2 .hero-art{order:0;max-width:300px;margin:8px auto 0}
 .hero2 .lead{margin-left:auto;margin-right:auto}
 .hero2 .btn-big,.hero2 .waitlist{width:100%;max-width:none}
 .hero2 .waitlist{justify-content:center}
}
@media(max-width:560px){.hero2 h1{font-size:38px;line-height:1.08}.proof{border-radius:22px;padding:9px 14px}}
@media(max-width:560px){.proof-facts{font-size:10.5px;letter-spacing:.05em}}

/* Hero v3 (1 Nov 2026): on phones the copy and the CTA come first, no screenshot; much bigger CTA */
.hero2 h1{margin-bottom:22px}
.hero2 .btn-big{height:72px;font-size:21px;border-radius:14px;padding:0 32px;box-shadow:0 8px 24px rgba(0,0,0,.12)}
.hero2 .waitlist{margin-bottom:22px}
.hero2 .waitlist input[type=email]{height:64px;font-size:18px;border-radius:14px}
.hero2 > .wrap > .hero-copy > .btn-big{margin-bottom:22px}
@media(max-width:860px){
 .hero2 .hero-art{display:none}
 .hero2{padding-top:24px}
 .hero2 .btn-big{display:flex;width:100%;height:76px;font-size:22px}
 .hero2 .waitlist{flex-direction:column}
 .hero2 .waitlist input[type=email],.hero2 .waitlist .btn-big{flex:none;width:100%}
}

/* ───────── Hero v4 (1 Nov 2026): cleaner, more premium. Order: pill → headline → text → button. ───────── */
.hero2{position:relative;overflow:hidden;padding:72px 0 64px;
 background:
  radial-gradient(60% 45% at 85% 8%, color-mix(in srgb, var(--accent) 22%, transparent), transparent 70%),
  radial-gradient(55% 40% at 5% 30%, color-mix(in srgb, var(--accent) 12%, transparent), transparent 70%),
  linear-gradient(180deg, var(--accent-soft) 0%, #fff 78%)}
.hero2::before{content:"";position:absolute;inset:0;pointer-events:none;opacity:.5;
 background-image:radial-gradient(color-mix(in srgb, var(--accent-ink) 22%, transparent) 1px, transparent 1.2px);
 background-size:22px 22px;
 -webkit-mask-image:radial-gradient(70% 60% at 50% 30%, #000, transparent 75%);mask-image:radial-gradient(70% 60% at 50% 30%, #000, transparent 75%)}
.hero2 .hero-in{position:relative}
.hero2 .proof{gap:3px;padding:9px 20px;border-radius:999px;background:rgba(255,255,255,.72);
 -webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border:1px solid rgba(0,0,0,.07);
 box-shadow:0 1px 0 rgba(255,255,255,.8) inset,0 6px 20px rgba(0,0,0,.05);margin-bottom:28px}
.hero2 .proof-rating{font-size:14.5px}
.hero2 .proof .stars{color:#F5A524;letter-spacing:2px;font-size:13px}
.hero2 .proof-facts{font-size:10.5px;letter-spacing:.14em;color:var(--ink-2);opacity:.85}
.hero2 h1{font-size:clamp(40px,6.4vw,72px);line-height:1.02;letter-spacing:-.035em;font-weight:800;margin:0 0 22px;text-wrap:balance}
.hero2 h1 em{font-style:normal;position:relative;white-space:nowrap;
 background:linear-gradient(100deg,var(--accent) 10%,var(--accent-ink) 90%);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero2 h1 em::after{content:"";position:absolute;left:2%;right:2%;bottom:-.12em;height:.22em;
 background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 300 20' preserveAspectRatio='none'%3E%3Cpath d='M3 14 C 70 4, 150 2, 297 9' fill='none' stroke='%23000' stroke-width='5' stroke-linecap='round'/%3E%3C/svg%3E") center/100% 100% no-repeat;
 opacity:.18}
.hero2 .lead{font-size:19px;line-height:1.55;color:var(--ink-2);max-width:34ch;margin:0 0 34px;text-wrap:pretty}
.hero2 .lead strong{display:block;color:var(--ink);font-weight:650;margin-bottom:6px}
.hero2 .btn-big{height:66px;padding:0 30px;border-radius:999px;font-size:18px;font-weight:700;letter-spacing:.005em;gap:12px;
 background:linear-gradient(180deg,color-mix(in srgb,var(--accent) 88%,#fff) 0%,var(--accent) 45%,var(--accent-ink) 100%);
 box-shadow:0 1px 0 rgba(255,255,255,.35) inset,0 14px 30px color-mix(in srgb,var(--accent) 38%,transparent),0 2px 6px rgba(0,0,0,.08);
 transition:transform .15s ease,box-shadow .15s ease;margin:0}
.hero2 .btn-big:hover{transform:translateY(-1px);filter:none}
.hero2 .btn-big:active{transform:translateY(1px)}
.hero2 .btn-big .arr{transition:transform .2s ease}
.hero2 .btn-big:hover .arr{transform:translateX(3px)}
.hero2 .waitlist{gap:10px;margin:0;max-width:520px}
.hero2 .waitlist input[type=email]{height:62px;border-radius:999px;padding:0 24px;font-size:17px;background:rgba(255,255,255,.85);
 border:1px solid rgba(0,0,0,.09);box-shadow:0 1px 2px rgba(0,0,0,.04) inset}
.hero2 .wl-msg{text-align:inherit}
.hero2 .fine{display:none}
.hero2 .hero-art img{border-radius:36px;box-shadow:0 30px 60px -20px rgba(0,0,0,.25),0 0 0 1px rgba(0,0,0,.05);border:0}
@media(max-width:860px){
 .hero2{padding:0;display:flex;align-items:center;min-height:calc(100svh - 64px)}
 .hero2 .hero-in{width:100%;padding-top:40px;padding-bottom:44px}
 .hero2 .hero-art{display:none}
 .hero2 .hero-copy{display:flex;flex-direction:column;align-items:center}
 .hero2 h1{font-size:clamp(40px,11.5vw,54px)}
 .hero2 .lead{font-size:17.5px;margin-bottom:38px}
 .hero2 .btn-big{display:flex;width:100%;height:68px;font-size:19px}
 .hero2 .waitlist{flex-direction:column;width:100%;max-width:none}
 .hero2 .waitlist input[type=email],.hero2 .waitlist .btn-big{flex:none;width:100%}
 .hero2 .waitlist input[type=email]{text-align:center}
}
/* header CTA: quieter so the hero button is the one that stands out */
.top .btn-sm{border-radius:999px;padding:0 16px;font-weight:600}
@media(max-width:860px){.hero2 .waitlist,.hero2 #waitlist{align-self:stretch;width:100%}}

/* ───────── Page hero (3 Nov 2026): homepage-style hero on top of guides, tools, stats and Pinterest landings ───────── */
.hero-page{padding:52px 0 44px}
.hero-page h1{font-size:clamp(34px,4.4vw,54px);line-height:1.06}
.hero-page .lead{max-width:46ch;margin-bottom:30px}
.hero-page .hero-art img{max-height:540px;width:auto;max-width:100%}
.prose-after-hero{padding-top:28px}
.prose-after-hero > .meta:first-child{margin-top:0}
@media(max-width:860px){
 .hero2.hero-page{min-height:0;display:block}
 .hero-page .hero-in{padding-top:28px;padding-bottom:30px}
 .hero-page h1{font-size:clamp(30px,8.2vw,40px)}
 .hero-page .lead{font-size:16.5px;margin-bottom:24px}
 .hero-page .proof{margin-bottom:18px}
}

:root{--accent:#E8344E;--accent-ink:#B81F37;--accent-soft:#FFE8EC;}